In early 2000, All Rhodes Trading was established in Los Angeles as a small, part-time, home-based family business. The original plan was simple enough: sell silk and pashmina wool goods imported from Thailand, Nepal, and Kashmir on eBay and to traditional retailers. The plan was a surprising success. It was apparent that there was a need in the marketplace for high-quality luxury goods at excellent values.
Encouraged by this success, the Company expanded operations in 2002 by adding a new website for The Pashmina Store and recruiting addition family members. This expansion enhanced excellence in customer service as well as increasing buying power so customer prices could remain low. This meant a larger selection of pashmina shawls, wraps, and other products at exceptional values. It also meant rapid shipping of each order.
As All Rhodes Trading continued to grow and add product lines, it became apparent that a larger facility was needed. The Company relocated to Houston, Texas in 2004 for this purpose. The lower business costs in Texas also helped keep customer prices low and the quality of service high. The more central shipping location meant that in-transit times were reduced for many parts of the United States so customers could enjoy their purchases sooner.
The focus on quality and value will always be the foundation of All Rhodes Trading. We will continue to operate to our Mission Statement and the reasons for our continuing success:
1. Offering in-demand luxury lifestyle items with a high quality/value relationship that are not readily available everywhere.
2. Creating websites that are attractive, fun, informative, easy at which to shop, and are secure.
3. Superior customer service, emphasizing reliable and timely deliveries and fast responses to all customer inquiries.
4. A committed workforce that is ready to serve our customers, maintain a close watch on expenses, and constantly research the marketplace to know what new products we can offer or what service we can perform better.